Becoming an internet network marketing internet guru is not that difficult. Most self-proclaimed experts do not have a clue what they are doing, but by calling themselves an expert and knowing the language leads other to believe they know what they are talking about. Usually, their success is short-lived as people soon realize they are getting to return on their investment.

Some of these folks may have been really good at marketing in the off-line world but have not been able to adapt to the global concept of network marketing for an online business. They are stuck in the old days and as such, their marketing ideas are only working for businesses stuck in the old ways as well. Being able to make that leap is a genuine need to be successful in today’s internet marketing world.

When they went to college to learn marketing, in the days before the internet, they learned valuable information on the best ways to promote a company’s name. Advertising promoted specific products and marketing promoted the company’s brand. In today’s internet marketing you have to be able to do both at the same time and it takes a different type of expertise to pull it off.

Becoming involved in internet network marketing is more than just posting ads on hundreds or thousands of affiliate websites. The message you post must be geared to a diverse audience as it is impossible to know exactly who will be viewing your message. A smart affiliate will not post ads on their site that have no relationship to their own message, still others will post just about any type ad, other than those relating to their business for fear of the extra competition.

Another thought has it that the common web surfer, that is those with no knowledge of or interest in internet marketing may be seeing a different message when they ads on a web site. These folks, commonly referred to as potential customers, only see advertising and do not know or care whether it is paid ads or not. Being an affiliate with well-known businesses may lead them to the conclusion that your site must be pretty good to keep company with such big businesses.

Surrounding yourself with good people has long been an accepted method of helping your business get better, By bringing in the smartest and brightest stars, new and innovative ideas have helped many businesses prosper. The same theory could be applied to network marketing as having your name associated with the biggest and brightest companies can make your site shine even brighter. Perhaps a better name would be success by association.

For example, you run a computer hardware sales company on the internet and become an affiliate of Cisco, many may interpret that as an endorsement of your business by one of the biggest computer network hardware manufacturers, which gives your name a boost.

Beth Davis may not have the whole world in her hand, but she holds a key to a very lucrative career. And yes, the key to her success really does lie in the palm of a hand.

That is because Beth cleverly morphed what started out as a mere hobby – hand reading – into a profitable Internet- based information marketing business.

Beth is featured, along with other successful, self-employed entrepreneurs, in a new book, “The Official Get Rich Guide to Information Marketing on the Internet” by Robert Skrob and Bob Regnerus. The book, out in September 2008, is the sequel to last year’s “The Official Get Rich Guide to Information Marketing.”

Like many successful info-marketers, Beth was driven by a professional setback. She started out in the corporate world of marketing, but became disillusioned with the lack of long-term prospects for growth. “One day, my boss told me I’d be lucky to make $40,000 a year in five years,” Beth says. “That was all the motivation I needed to start my own business.”

Though Beth was at first skeptical about palm reading, a friend convinced her to give it a try. What followed was a revelation. “This woman read my hands and predicted I would be a successful business owner who inspires the masses,” Beth recalls.

Inspired by the hand reading, Beth began teaching hand analysis by phone in 2002. Money started to roll in, and a number of people Beth coached went on to become professional hand analysts themselves.

But as Beth continued to grow her business, she realized there was one thing missing. That “thing” was a strong Internet presence. “I knew I had to take my website from a floating brochure to another revenue stream for my business,” Beth says.

That was the right decision, Skrob notes because “when businesspeople and consumers want information, they go to the Internet first.”

Beth began sending plain text emails to her list of 600 people. In return, she got registrations for her tele-classes, workshops and a coaching program, which she sold at the end of hand-reading sessions. “I never advertised it, but within six to eight months, I had a full practice.”

But not so full that there wasn’t any room for improvement. In 2005, Beth signed up for the “Online Success Blueprint Workshop,” by a very successful Internet info-marketer Alexandria Brown. “I pretty much implemented everything she told me to do,” Beth reports.

One of these “must-do’s” was a killer website, which, Skrob stresses, “is a basic requirement for an Internet marketer. A well-structured and focused website that attracts, rather than repels, visitors is very important.”

So Beth hired a web designer to build her new website, HandAnalyst.com, targeting women clients. Her first product was a $247 home study program called “5 Proven Steps to Bring More Health, Love and Money into Your Life,” which teaches people the benefits of analyzing their own hands. “The title encompasses all of the responses to the survey I had sent out to my list, to see what my customers were interested in most,” she says.

Beth’s Internet-based information marketing business is booming because she took an idea and built a great website to promote it, one that inspires the visitors to buy her products. “When your sales prospects opt in on your landing page, they become your sales leads,” Skrob notes. “The next step is the sales process. The Internet gives you more options for presenting your sales materials.”

The book outlines five specific tasks that every web-based sales presentation must accomplish – techniques that Beth has mastered, allowing her to rake in big bucks.

But the answer to a successful info-marketing venture is not just in the palm of your hand. Says Skrob: “If you’re ready to take advantage of the unique opportunities the Internet provides to information marketers, this book tells you everything you need to know.”