Naz Daud asked:


As a business owner, you’ve likely heard there are loads of opportunities for you to do well through advertising on the internet. However, for many new entrepreneurs, this can be a hard thing to get your head around. In the extremely competitive internet world, it’s simply not enough to have a decent website. You have to know how to market it, and how to successfully turn visitors into paying customers. In this article we cover some of the most popular strategies used by internet marketers.

Search Engine Optimisation (SEO)

Search engine optimisation is the process of making changes to your website so that it ranks higher in the search results. Website owners usually want their website to rank highly for words that relate to their business. If you own a London pizza takeaway, you would probably want to show up for words like “pizza takeaway”, “London pizza” and “pizza”. If this sounds like something that could benefit your business, you should learn more about search engine optimisation or hire the services of a search engine optimisation firm to make changes to your website’s code and internet marketing strategy.

Pay-per-click (PPC) Marketing

Pay-per-click marketing is very similar to SEO but much more expensive. Your website shows up for keywords that are related to your business on the right of the natural search results. However, with pay-per-click, you pay the search engines to make your website appear higher for the keywords that are relevant to your business. And you only pay them money when a visitor clicks on your advert.

Social Media Optimisation (SMO)

Social media optimisation is advertising your business using some of the web’s most popular websites. There are literally millions of people on websites like Ecademy, MySpace, Facebook, YouTube and Digg. You can make yourself, or your business, popular on these websites and you may find that you achieve great results if you develop decent relationships. A social media strategy is takes time to pull off, and requires a good understanding of the communities that exist on the websites you’ll be targeting. Some business owners use the services of social media consultants to make it easier.

Banner Advertising

Banner advertising is the internet equivalent to newspaper advertising. You can have your banner adverts appear on online magazines, blogs and newspapers. One thing that’s particularly effective about online banner advertising is that you might be able to find a publication that’s exactly targeted to your customers. For example, as a curtain manufacturer, you may be able to find a website that exclusively talks about curtains.

Blogging

Blogging is becoming an extremely popular internet marketing strategy. Blogging is where you write articles and posts about your business, your industry and your company. You will then aim to get people interested in your business or your industry after reading your blog as a source of news, analysis and opinion.

Blogging, like social media, isn’t simply a case of paying for advertising exposure. There is a degree of skill involved, but those that manage to forge a successful blogging strategy often experience great results.

Keya Williams asked:


In the old “pre-internet” days we could easily invite our prospects to business meetings and focus on 3-way calls with our upline to get new distributors to join or team.  Unfortunately, these methods have become much harder, and to stay afloat MLMers need to leverage technology and focus on network marketing online.  Here are 2 big reasons why you should turn to the internet to grow your business.

Big Reason #1

Online Business Costs Less Money Than Traditional Ways Of Building An MLM

Instead of purchasing leads or approaching your warm marketing, if you generate your own leads by network marketing online, you will have one big advantage.

What advantage is that – you ask?

You will have leads that are interested SPECIFICALLY in what you are offering.  A home based business that will help them find a solution to achieving financial freedom.

Let me say this another way…

By using the internet and generating your own leads, you waste less money talking to the WRONG PEOPLE.

Big Reason #2

Online Marketing Is Less Time Consuming Than Traditional Methods

The goal of multi level marketing is to build relationships with your customers so that you can provide the solutions they are seeking.  To do this we give prospects information to educate them on how we can help them best.

But most of this can be done online and MORE EFFECTIVELY.

How so?

Why spend your time picking up the phone calling all 100, 200, or 300 of our prospects three or more times. 

How time consuming is that?

By network marketing online and with the help of a little service called an autoresponder, we can send the same 3 messages to all 300 of our prospects automatically.

We do the work just one time, and it works for us 300 or more times over.

This is just ONE way to use network marketing online strategies to establish a relationship with your prospects and grow your business.

You see with a little bit of patience and a new way of thinking, you can easily learn the basics of internet marketing and apply those lessons to your EXISTING network marketing business.

There you have it.  Your mission, if you choose to accept it, go out and start network marketing online!